May 2008
1 post
Final Part II
I had signed up for the media literacy class because it was a requirement for my major. Before entering the class, my honest thoughts were that the class would involve a lot of writing and critiquing, and wouldn’t catch my interests. However, my expectations for the class were completely off. I believe I have become more “media literate” than I was first stepping into the class....
April 2008
6 posts
Final Blog Entry: Parts of Chapter 8 seemed very interesting to me. One thing that stuck out was the scientific imaging of abortions in Bernard Nathanson’s The Silent Scream. After reading this part of the chapter, I found myself looking up images on Google to see how I’d react. I found myself looking and looking, searching page after page. I was in this concept of “practices of...
Docile Bodies Our textbook talks about docile bodies as these bodies that are built to perfection and regulated by cultural norms. These docile bodies have little if no flaws at all. Consumers seek to attain the physical and emotional characteristics of these docile bodies. We try to conform to these standards of beauty. Using docile bodies creates a desire in the consumer to attain perfection. ...
How to Get Ahead in Advertising The textbook defines glamour as this state of perfection that a figure has transformed themselves into. We have this desire to obtain the glamour presented to us and develop this desire to purchase a product, making us believe it will help us reach that state of perfection. In many advertisements, glamour is portrayed by celebrities and models who have made it to...
Blog #9 In Chapter 6, the reading discusses the idea of logos embedded in almost everything we own. Today, after reading this section of the chapter, I sat in my desk and just did a 360 degreee turn and saw logos embedded in almost everything I had. The Hollister shirt I was wearing had the seagull on it, my printer had the “hp” for hewlett-packard on it, my flat screen television had...
B Player:List all the uses for a brick that you can imagine, beyong building a wall. 1. Fireplace 2. Patio 3. Pathway 4. Chimney 5. Supports to hold things up 6. Driveway
Blog #8 In Chapter 5, the book explained how television is the fastest electronic transmission form of media. Immediately after the events of September 11,2001, television created a sense of a national culture in the United States. All news channels had live coverage of the events occuring and reached almost every American household. Also, the events portrayed on the television went...
March 2008
3 posts
Blog #7 Chapter 4 covers material on reproduction of images. Almost every place that I look in my house, I see a reproduction of an image. This is because these pieces of art arent the originals, and thus have less value than the original. This example above is an image of my cousin who lost his life on Sept.11,2001 while trying to rescue people from the twin towers. In my room, I have this mass...
Blog #6: For about the past two weeks, there has been a marathon of Home Improvement on NickatNite. I remember watching this show when I was younger. Now that I’m older and understand things, I find the show much more hilarious. Anyway, I have noticed that everytime the show goes to commercial, there is always the advertisement for Hot Pockets. Supposedly, Hot Pockets sponsors the...
February 2008
16 posts
Blog Entry #5 Today, I logged on to a website titled projectplaylist.com to listen to a song for free that I had heard on the television. All I wanted to do was find the song and listen to it. It’s as simple as that. But as I found the song, I saw about three to four advertisements on the page that I all I had to do was click play. But these advertisements stopped me from listening to the...
Collective Desires In our society, we as people constantly are living in this phase of fear. The fear can be either physical, mental, or emotional. In regards to physicality, we are afraid of being the weakest individual, and also fear the worst of events such as what happened on 9/11. Mentally, we fear not having everything we want in our lives. Most of the time this includes materialistic items...
Blog #4: After reading chapter 3, I came across a few interesting points made that I can relate to life today. Most of the Chapter speaks about this so called “gaze.” The term voyeurism is the pleasure in looking while not being seen. For example, as I went home for the weekend, I made a trip to the movie theater, paid about ten bucks, which by the way is ridiculous, and watched the...
The other day in class, we watched The Century of Self. Professor Phares had stated before the movie began that those who control the means of consumption control the message being conveyed. I believe this point is made in the documentary. The documentary began giving a background on Sigmund Freud, the place in which he lived and created his findings in psychology. Last semester, I learned about...
Blog #3: Although this is a photograph of a basketball video game, it’s the best picture I found to describe some advertising I witnessed tonight. Tonight, at the Marist Men’s basketball game vs. Siena, my eyes kept focusing on this kind of digital billboard running across the length of a large table, where the coaches, and officials nearly sit. The advertisements are constantly...
In my history class, we are currently learning about World War II and the Cold War. We learned about women joining the working force, while the men went to war overseas. In Chapter 1 of Practices of Looking, I read about image icons. Here Rosie the Riveter, a historic icon of the United States, which was pictured in my history textbook, represents the millions of women who worked at...
January 2008
5 posts
Media I Noticed
As an advertising major, I am usually accustomed to recognizing the different marketing strategies that companies use. However, many times, advertisements to slip by my vision. For example, today, I opened up Internet Explorer to enter a search engine, and I found the advertisement for Netflix. Each day I log onto Internet Explorer and I am hit with the aol screen, ususally not noticing...
WatchVoicethread Tutorial
Today in America Since 1945, I learned that the psychadelic group, Jefferson Airplane, was the only music group to use the “f” word on national television because the studio was unaware of the lyrics.
“It’s not goodbye son…See ya later” -John Q”